WHAT WE WORK ON

MANAGING DIRECTOR 

 As our Managing Director, Christina runs the operations of the company and provides technical oversight of all programs. She has over twenty years of experience in human factors and has spent (and continues to spend) countless hours in human factors testing sessions. While Christina is intimate and well-versed in many clinical applications and spaces, her passion is in helping companies make their products meet the needs and capabilities of lay people. 

In addition to her professional expertise, she has the uncanny ability to sing the lyrics to almost any song (in key) and is the reigning champion of the lab's annual high kick contest. 

Christina has a Ph.D. in experimental psychology and ergonomics from North Carolina State University and is also a Certified Cage Rattler. 

SENIOR TECHNICAL DIRECTOR

Liz has been a committed, principled, and passionate human factors practitioner for 20 years.

As a Senior Technical Director, Liz is responsible for providing human factors strategy, oversight, and execution for both medical devices and combination products for our clients. 

She's a critical thinker and problem solver who actually enjoys sifting through mountains of data and information in order to identify actionable insights and opportunity areas, and she takes a lot of pride in communicating these things effectively through reports that tell a story.

While Liz has experience across many different user groups and clinical applications, her real passion is in helping companies bring commercially viable products to market that will meet the needs and capabilities of ALL people. She firmly believes that every person has a fundamental right to understand how to manage their own health and that of their families - not just those who were lucky enough to have access to money, high quality education, and healthcare.

TECHNICAL DIRECTOR  

Eric brings over two decades of human factors experience to the company. He has spent a good portion of that time in product development with a focus on warnings and risk communication. Prior to joining Human Factors MD, he oversaw human factors for a large, multinational medical device company. Eric holds a PhD in Ergonomics Psychology from North Carolina State University. 

He’s not just about the work. Instead, there are few things he enjoys more than exploring and photographing the wilds of the Intermountain West with his wife and puppy by his side.  

TECHNICAL DIRECTOR 

Rachel has been working as an HF consultant in the medical space since 2013 and has been extra critical of poor everyday design ever since. She first discovered the world of user-centered design circa age 10, when she bought a twisty-top blue Gatorade and realized that the top matched her mouth perfectly – the rest is history. 

As a Technical Director, Rachel leads various research activities, advises clients on HF regulatory expectations, and helps clients apply HF design principles to maximize a product’s safety and intuitiveness. Her incessant asking of “Why?” as a kid, particularly when it came to why Iceland is green and Greenland is icy, has translated nicely into moderating technique (though with less annoyance – we promise).

Rachel enjoys making things make sense. So much so that she co-authored Designing for Safe Use – 100 Principles for Making Products Safer, an illustrated coffee table book full of design principles and fun fact nuggets. She holds a BS in Human Factors from Tufts University and an MS in Interactive Design from Northeastern University. 

RESEARCH MANAGER  

Marissa fell in love with human factors after participating in a usability study several years ago. Fast forward - now she has over 5 years of experience in the field of HF and spends countless hours conducting, facilitating, and planning human factors studies. Marissa especially loves coordinating logistics to ensure projects are smooth, efficient, and fun. 

In her free time she loves to cook new dishes and travel the world. Marissa holds a Bachelor's degree in Health Communication and Public Health through The University of North Carolina at Charlotte.  

RESEARCH ASSOCIATE 

Angie has over 20 years of healthcare experience, most recently as a registered radiologic technologist. She has worked with a broad spectrum of patients, ranging from trauma, pediatric, geriatric, neurosurgical, and oncology. She has logged in numerous clinical hours throughout the course of her career and is highly skilled in operating imaging and medical devices. As a research associate, she brings a clinical mindset to study setup and study moderation. She also contributes to building our database of healthcare professionals in the Greater Charlotte area.

RESEARCH ASSOCIATE  

 Margaret has a Master’s in Health Communication through The University of North Carolina at Charlotte. Margaret assists with project facilitation including data entry, video operations, and quality control. 

OFFICE MANAGER   

 Ashley has over 20 years of experience in management and business administration. She makes sure that the lab is run like a well-oiled machine during our study weeks and that we are ready for anything before a study even starts. She has her bachelors from Appalachian State University, go Mountaineers!

RESEARCH ASSOCIATE   

Kathy brings a diverse background to our company. She has over a decade of experience conducting cognitive psychology research as well as teaching psychology at the college level, including research design courses. Kathy has a PhD in cognitive experimental psychology from Georgia State University.